

PPC can be there if your SEO results are not quite where you might want them to be. This is exceptionally useful for brands who are very niched or understand the ins and outs of their client's persona. It helps drive more traffic to your site from the search engines and helps ensure that this traffic is relevant. When using paid search, you're able to target a very specific audience. Paid search advertising can be a valuable digital marketing tactic for small businesses.

